Aloha Friend !

“Some days I wonder if I’m really cut out for this. Is it just me?”

No—it’s not just you.
Impostor syndrome is a silent passenger in far more leadership journeys than we admit. For solopreneurs, it’s even louder—because without a team or a boss reflecting your value back to you, you start tracking worth by likes, comments, and views.

The problem? Those numbers can be addictive. They give you the adrenaline hit of being “seen”… but don’t always measure what matters.
Einstein reminds us: “Not everything that can be counted counts, and not everything that counts can be counted.”

Explore

36% of leaders regularly feel like impostors—nearly half if you’re under 45. For women, it’s more than half.
Unchecked, these thoughts limit innovation, slow decisions, and chip away at your confidence.

Design
Swap the silent spiral for a structured response. When that voice shows up, run it through EDAR:

• Explore the trigger—what’s fueling the doubt?

• Design the story you want to believe, grounded in evidence.

• Act in alignment with that new story, even if it feels unnatural at first.

• Reflect on the actual outcome—often, it’s far better than you feared.

Act
This week, catch one impostor thought in real time.
Write it down.
Run it through EDAR.
Notice how quickly the mental fog lifts when you lead your thoughts instead of letting them lead you.

Reflect
What’s one part of your leadership impact that can’t be measured—but absolutely counts?

💡 Subscriber-Only Bonus Tip
Befriend your impostor voice.
As Halla Tómasdóttir said to Adam Grant:

When you stop resisting it, you can start learning from it.

📖 Want the full story + tools?

When Self-Doubt Sits Beside You: How to Lead Without Letting It Drive
In the full post, we unpack the hidden costs of impostor syndrome, the social media metric trap, and seven practical ways to keep leading when self-doubt won’t leave your side.

👉 Read it on LimitlessLeader.blog